TikTok is present in more than 150 countries and 75 languages. In recent months it has gained millions of followers, thanks to its content format in the form of short videos. Today we will talk about the TikTok Ads part and about the main features offered by this platform.

TikTok’s own features (use of filters, audio, and video) have made the younger audience consider it the social network of the moment.

If young audiences already consider it the social network of the moment – and other audiences are getting into it – we must take into account that it can be a good advertising placement in case our audience is likely to be in this social network.

In this post, we give a review of the main features that advertisers should take into account in case they want to start managing campaigns on this social network.

Should you include Tiktok Ads in your advertising strategy?

The visual app, which allows users to edit and share short videos with integrated filters, effects, and music, has truly revolutionized the marketing world with its unprecedented virality.

With more than 500 million active users worldwide, TikTok presents a huge opportunity for advertisers.

Not only has this network surpassed Twitter and Snapchat in popularity, but it is also less saturated with ads than other platforms.

However, not all businesses are ideally placed to take advantage of TikTok’s unique offering.

Before investing time, effort, and resources in TikTok Ads, there are two questions you should ask yourself to determine if this advertising platform is right for your business:

Is your target audience on TikTok?

If younger people are a core audience for your business, TikTok Ads could be a profitable investment for your brand.

In terms of demographics, this is a young user base with 41% of TikTok users being between the ages of 16 and 24.

In the U.S., Generation Z dominates the app’s user base, but the platform has become popular with millennials in other parts of the world.

The gender gap is also fairly equal, although there is a slightly higher percentage of women using the app with 56% of TikTok users.

Do you have the budget to get into TikTok Ads?

You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule.

Currently, TikTok’s minimum campaign budget is $500 and the minimum ad group budget is $50.

However, media such as TheDrum or Social Media Examiner point out that the cost of advertising on TikTok could range between 50,000 and 120,000 USD, depending on the type of ad and duration.

If you are sure you want to try TikTok Ads (or if you want to know more about how to create a campaign) we tell you about it below:

Step by step: how to create your campaign on TikTok Ads

Brands can use TikTok in their marketing strategy, creating valuable content in their profile, working with influencers, or using the advertising platform – TikTok Ads – of the platform. For more information, visit their page, where they discuss how to buy tiktok followers.

To become an advertiser on TikTok through TikTok Ads you must apply for access, as for now in Spain it is done under a whitelist.